The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
WeiterlesenPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
WeiterlesenPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
WeiterlesenCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
WeiterlesenDivided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
WeiterlesenIn times of fierce competition in business-to-business markets strong and economically sound business relationships with ...
WeiterlesenThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
WeiterlesenFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
WeiterlesenOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
WeiterlesenMany people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
WeiterlesenWith this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
WeiterlesenExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
WeiterlesenThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
WeiterlesenA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
WeiterlesenProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Weiterlesen